July. The month when the new season dawns on us. Trends, collections, new faces; we have to research and remember them all, whilst balancing the summer season which is still upon us.
However, this season it is made slightly easier by one fact: rules have been banished. Wild textures, clashing colours and crazy outfits have marched into the room, or the catwalk, and knocked down wearabilty and subtle on their way in.
Fashion ‘no’s’ have become fashion ‘musts’. Impracticality has replaced sensible. This season, anything goes.
Christopher Kane
Proenza Schoulder
Givenchy
Jonathan Saunders
Dolce and Gabbana
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